Increasing Member Engagement While Using Fewer Resources

The SmartStory Platform assists healthcare companies that are experiencing a shortage of technological resources by enabling them to achieve more with fewer resources. Continue reading to learn how.

In today's fast-paced environment, everyone is expected to do more with less. Product, information technology, and engineering teams are increasingly strained by the expanding demands of organizations, yet innovation roadmaps remain densely packed. Our clients often report a 12-month delay in getting projects prioritized and resources allocated within their organizations.

Engaging members effectively is challenging. Once we implement a core program for our clients, our solutions can be adjusted and enhanced independently of their IT and engineering teams. We provide a suite of campaign design and management services that differentiate us from a standard B2B SaaS platform. Our approach starts with a deep understanding of the member engagement issues, followed by tailoring our solution for maximum optimization.

We then implement this solution with precision. The process unfolds in four distinct steps:

1. Custom Fitting 

We activate the SmartStory platform based on what your business and members need. Depending on the specific pain point identifed will determine how SmartStory solves the problem. 

Without a clear identification of the problem or issues, enhancing member engagement is not feasible. Member engagement is unique to every campaign and population's needs, and it can be the key factor that moves the needle to achieve your goals. 

2. Turn Ideas into Solutions

Once we fully grasp the pain points, our approach integrates your insights into the population's needs with our capacity to engage your members. 

We also make certain that we comprehend the intended outcomes and goals of each engagement campaign. With the groundwork established, we proceed to get to work with our tools. Solutions we've developed for clients include mobile web pages (SmartPages) tailored for personalized experiences, assessments or forms for gathering member feedback, and workflows that facilitate omni-channel communications tailored to the unique patient journey.

Dashboards are constructed to monitor performance and measure engagement metrics.

3. Deliver the Solution Quickly

Well-designed prototypes are essential for testing the member experience before launch. Our integrated technology platform utilizes pre-built components to expedite delivery. 

Enable dynamic landing pages that present content tailored to each member by leveraging the workflow and metadata.

4. Data Security

After implementing our solutions, we prioritize the protection of your data as highly as we do winning your business. A solution without robust security is no solution. SmartStory is constructed upon a technology framework that has secured HITRUST r2 Certification.

Our assessments for gathering information, on-demand messaging, and video chat offer secure communication channels to engage with your members in a trusted environment.

Should your organization fall short of fully engaging your members, and you are ready to focus on improving member engagement, consider reaching out to SmartStory.